Participant Toolkit
Visit Portland Built You A Tool Kit!
Use this toolkit to help spread the word about Winter Weekdays, maintain a consistent look and message, and support the campaign’s success.
Everything you need to promote your Winter Weekdays deal across social, web, and email—clear, consistent, and ready to use.
Share On Social Media
❄️ Winter Weekdays are here! ❄️
Don’t miss our special midweek deal: (insert deal here).
Maine Deals. Big Savings. Weekday Fun!
#WinterWeekdaysME
You should have received an email from the Visit Portland team with a customized image for your business attached.
Add To Your Website Homepage
Announcement Bar
Drinking + Dining
Announcement Bar
Check out our Winter Weekdays deal! (insert deal here). Maine Deals. Big Savings. Weekday Fun!
Accommodations
Drinking + Dining
Announcement Bar
Winter Weekdays are back, and we’re excited to share our special midweek offer:
(insert deal here).
Maine Deals. Big Savings. Weekday Fun!
While you’re here, check out winterweekdays.com to find local spots to eat and drink during your stay.
Drinking + Dining
Drinking + Dining
Drinking + Dining
Winter Weekdays are back, and we’re excited to share our special midweek offer:
(insert deal here).
Maine Deals. Big Savings. Weekday Fun!
Visit winterweekdays.com to find a cozy place to stay — whether you’re planning a getaway or a local staycation.
Send A Newsletter
Accommodations
Drinking + Dining
Drinking + Dining
Subject Lines (choose one from below):
- Exclusive Midweek Deals — Winter Weekdays
- Plan Your Perfect Midweek Getaway — Save Big!
- Big Savings on Our Best Deal of the Year
- Escape Midweek: Exclusive Deal Inside
Body Copy:
Winter Weekdays are here! From January 5 through April 30, we’re offering an exclusive midweek deal:
(insert deal here).
Maine Deals. Big Savings. Weekday Fun!
While you’re visiting, check out winterweekdays.com to discover local spots to eat and drink. Don’t forget to share your experience using #WinterWeekdaysME!
Drinking + Dining
Drinking + Dining
Drinking + Dining
Subject Lines (choose one from below):
- Exclusive Midweek Deals — Winter Weekdays
- Your Winter Weekdays Deal Is Waiting!
- Don’t Miss Our Winter Weekdays Special!
- Exclusive Winter Weekdays Offer Inside!
Body Copy:
Winter Weekdays are here! From January 5 through April 30, we’re offering an exclusive midweek deal:
(insert deal here).
Maine Deals. Big Savings. Weekday Fun!
Visit winterweekdays.com to find a cozy place to stay — perfect for a getaway or a local staycation. Don’t forget to share your experience using #WinterWeekdaysME!
Feature Our Tagline
Maine Deals. Big Savings. Weekday Fun!
This should be used on all promotional materials, digital and print, to reinforce consistency in this campaign.
Post With The Hashtag
#WinterWeekdaysME — Use this in all social content to unify the campaign and increase discoverability.
Copyright © 2025 Winter Weekdays - All Rights Reserved.
Contact Visit Portland for more information and questions. www.visitportland.com
(Office) 207.772.4994 (Visitor Information) 207.772.5800 info@visitportland.com
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